Coles is ramping up excitement for its shoppers by offering a chance to win part of a staggering $1.2 million through more than 90,000 instant win prizes. Customers can potentially receive discounts of up to $20 during their grocery shopping experiences. This enticing promotion allows shoppers to test their luck once daily through an in-app game known as “Footy Flips”. By successfully aligning three ‘goal’ tiles in a row, players can secure immediate discounts of $10, $15, or $20 on their next online purchase of over $50.
According to a spokesperson from Coles, the initiative is designed to inject some game-day enthusiasm into the mundane grocery routine, and customer feedback has been overwhelmingly positive. The competition runs until April 28, creating a fun way for Australians to save on their everyday expenses.
Should players miss out on the instant wins, each attempt still counts towards a larger prize draw, offering a chance to win an exclusive AFL Grand Final experience for two, including flights and accommodation.
In addition, Liquorland has launched a separate promotion through its app, where customers can enjoy discounts like 20% off site-wide, $10 off their shop, or 10% off selected products.
Many shoppers have taken to social media to share their winning experiences. While some users have reported success, such as one individual who won $20 on their first attempt, others have found it less fortunate, with several attempts yielding no wins. Reports of mixed results are common, as some shoppers recount winning vouchers on their first go, while others expressed frustrations over repeated unsuccessful tries.
As pricing pressures weigh on Australian households—Finder data indicates average weekly grocery spending has risen to $206 from $185 compared to the previous year—supermarkets like Coles and Woolworths are facing scrutiny from the ACCC for potentially misleading discount pricing practices. Despite these allegations, both retailers have denied wrongdoing and continue to navigate the competitive grocery landscape.
Ultimately, these promotions not only offer prizes but are also a reflection of the ongoing challenges for shoppers in managing rising costs.