A 24-hour McDonald’s has been greenlit for construction on one of Melbourne’s most fashionable streets, amidst significant opposition from local residents who argue it will disrupt the "social fabric" of the community. The Victorian Civil and Administrative Tribunal (VCAT) overturned a previous ruling by Darebin City Council, allowing the fast-food chain to set up shop at a fire-damaged site on High Street in Northcote.
Local resident Andy Miller, who has been vocal in opposing the development alongside the council, expressed his disappointment but remains hopeful as the fight continues. He believes that the campaign against the expansion of fast-food establishments is gaining momentum Australia-wide. Miller highlighted that the VCAT dismissed community concerns about how a McDonald’s might clash with Northcote’s unique character, which is celebrated for its array of local eateries, bars, boutiques, and vibrant music scene.
Despite over 11,300 signatures on a petition opposing the proposal, VCAT found that objections from locals and businesses regarding the restaurant’s compatibility with the area’s vibe were not relevant to the planning process. The late-night operation hours of McDonald’s are feared to undermine the character of the suburb, which was recently dubbed “the world’s coolest street” by Time Out magazine.
Miller noted that while the decision is a setback, the community is determined to regroup and explore their options moving forward. He acknowledged the challenge of appealing VCAT rulings, as such appeals can only be lodged with the Victorian Supreme Court.
Next week, community members will host a "Fast Food Forum" to discuss strategies for safeguarding their suburbs against large chains and reforming the planning laws that facilitate their establishment. In contrast, a McDonald’s spokesperson has welcomed the tribunal’s ruling, asserting that the proposal was assessed fairly. They noted that the restaurant, which represents a $2 million investment, will create approximately 200 jobs—100 during construction and another 100 in various roles once it opens.
The opening of the McDonald’s is scheduled for later this year, marking a significant change for Northcote as residents prepare to navigate the implications of this development.