Wesfarmers is introducing a new initiative offering Australians free delivery and complimentary six-month trials of its OnePass membership, typically priced at $4 monthly or $40 annually. Delivery fees for parcels from Wesfarmers brands, including Bunnings Warehouse, Kmart, Target, Officeworks, and Priceline Pharmacy, usually range from $9 to $12. However, for orders exceeding $65, delivery charges are waived at most Wesfarmers stores.
With this free trial, there is no minimum spending requirement for eligible deliveries, although certain postcode restrictions may apply. Existing OnePass members will also receive a $20 discount on their next membership renewal. This offer is in response to the soaring petrol prices, aimed at encouraging customers to opt for online product orders instead of visiting stores in person, thereby relieving some of the financial strain on households.
Bunnings Managing Director Michael Schneider emphasised the importance of this initiative in helping Australians manage their budgets more effectively amidst rising costs, stating that allowing free online shopping and delivery can significantly alleviate pressure on weekly expenses. The offer is valid for sign-ups until May 14.
Despite this promotional effort, Wesfarmers has faced challenges in the wake of a dip in consumer spending, with their share prices declining from a high of $89.26 in mid-February to $75.36 recently. Factors contributing to this trend include the Reserve Bank of Australia’s recent interest rate hikes, leading consumers to spend less on renovation and home goods.
Wesfarmers is also launching a new advertising campaign titled “Every little bit helps,” encouraging Australians to reduce car usage and consider alternative transport methods such as walking or public transit. This initiative is part of a broader strategy to lessen financial impacts on consumers while adapting to changing economic conditions.