A dermatologist has issued a caution to Australians regarding the ‘caveman method’, a viral skincare trend popularised by TikTok user Tia Zakher, which involves abstaining from all skincare products to tackle persistent skin issues. Zakher’s videos detailing the method have garnered over 50 million views in just a week, sparking a significant surge in Google searches for the technique recently.
Zakher claims to have taken this method a step further by not washing her face with water for at least six weeks, leading to a visible layer of flaking skin on her face. This unconventional approach has raised concerns among viewers, including some with medical expertise, who warn that her lack of cleansing may lead to skin infections due to the accumulation of bacteria.
Dr Michael Freeman, a dermatologist from Queensland, explained that not cleansing the skin can increase the risk of infections, as the skin can harbour bacteria, especially after activities like handshaking. He noted that while dermatologists sometimes recommend avoiding harsh washing methods, completely skipping cleansing is generally not advised.
Although the caveman method may appear as a contemporary trend, variations of it have existed for some time, and dermatologists sometimes suggest it to patients experiencing reactions to specific skincare products. The rationale is that eliminating products can help identify the ones causing issues like allergic reactions, redness, or inflammation. However, Dr Freeman emphasised that this should only be a temporary strategy, intended for use when trying to isolate causes of skin problems, and should not be adopted as a permanent routine. He also stressed the importance of continuing to use sunscreen, as neglecting it raises the risk of sun damage and skin cancer.
Freeman further advised against following influencer-led skincare recommendations without critical thought, as individual outcomes can vary significantly. He encouraged individuals to consult with a dermatologist or a GP for tailored advice regarding their skincare routines and to utilise reliable online resources or AI tools for information.
As of now, Zakher has not commented on the controversies surrounding her skincare regimen or any professional consultations.