Jeanswest is set to close its physical stores after a significant shift to an online-only model, following its entry into voluntary administration in March. The brand has seen an impressive rush of customers, resulting in over 53,000 pairs of jeans sold as part of a liquidation sale.
In the wake of its administration, Jeanswest launched a fire sale to clear existing inventory, drawing in large crowds as jeans flew off the shelves at a staggering rate of nearly three pairs sold per minute, according to the administrators, Pitcher Partners. The closing sale has attracted 184,000 shoppers to the stores and generated traffic of more than 540,000 visits to the company’s website.
To date, a total of 160,000 items have found new homes, with over $20 million worth of stock still available for sale. Discounts will remain in place in the coming weeks as the company aims to clear its remaining inventory.
While the transition to an online-only operation signifies the end of an era for the beloved brand, its physical stores will remain open until the sale concludes. As customers take advantage of the ongoing discounts, Jeanswest’s shift highlights the changing landscape of retail in a digital age.