Jimmy Donaldson, popularly known as MrBeast, has stirred controversy following his recent video filmed in Mexico, which has generated significant attention. As the most-subscribed YouTuber globally, MrBeast showcased prominent archaeological sites such as Chichén Itzá, Calakmul, and Balamcanché in a video released on May 10, amassing over 55 million views shortly after. While his exploration of ancient ruins captured the imagination of viewers, it raised serious concerns regarding accessibility to sites deemed sacred by pre-Hispanic cultures.
Critics argue that MrBeast’s entry into restricted areas—with claims from him stating, “I can’t believe the government is letting us do this. Not even archaeologists are allowed in here”—highlights a significant breach of protocol. Responding to the backlash, the National Institute of Anthropology and History (INAH) clarified that access was granted through formal requests made by the federal Ministry of Tourism alongside local authorities, rather than directly by the YouTuber. MrBeast had referred to the video as a “collaboration with the Mexican Ministry of Tourism,” which prompted queries from Mexican President Claudia Sheinbaum about the conditions under which permissions were issued.
Additional controversy arose around claims of filming inside sacred spaces, including a memorable drone shot at the top of El Castillo in Chichén Itzá, which the INAH repudiated, asserting these shots were taken outside. The institute also contested various assertions made in the video, suggesting they were exaggerated or edited to distort viewer perception, such as helicopter descents or displaying pre-Hispanic artefacts, which were deemed contemporary reproductions.
While filming and broadcasting from Mexican archaeological sites is a highly regulated activity, the INAH indicated that MrBeast’s activities were monitored and restricted to areas that do not permanently allow public access. Official statements clarify that archaeological exploration is tightly controlled and typically reserved for accredited institutions.
Despite the ongoing debate around his methods, INAH acknowledged that MrBeast’s video could inspire interest in Mexico’s rich heritage among young audiences. However, the Federal Culture Secretary expressed dissatisfaction with MrBeast’s conduct at these sites, threatening appropriate sanctions for what has been described as misuse of culturally sensitive areas.
As the situation develops, MrBeast’s team has been contacted for comments, yet the broader implications of this incident on cultural tourism and heritage conservation in Mexico remain to be seen.