In 2014, Victoria student Larissa Manley launched Rent a Dress, inspired by a desire to earn money without selling her dresses. Starting with just an Instagram account, the business gained traction through rentals among friends, now boasting 38,000 followers and contributing to a growing trend in peer-to-peer fashion rental in Australia. Services like Rent a Dress and The Volte allow users to earn substantial incomes by renting out garments.
The Ellen MacArthur Foundation highlights the significance of rental models for the sustainable fashion future, with evidence suggesting that renting a cotton dress can reduce carbon emissions by 41%. Anyone interested in renting clothing can sign up for platforms that facilitate the process, making it simple to showcase items, manage bookings, and handle logistics.
Event wear, luxury items, and maternity garments are particularly popular among renters. Experts advise against renting out sentimental pieces due to the risk of damage. With the potential of circular models to boost the fashion industry’s economy to US$700 billion by 2030, companies are integrating technology to enhance user experience, such as The Volte’s partnership with David Jones and Air Closet’s upcoming virtual try-on feature. This shift indicates a promising move towards sustainability and financial empowerment in the fashion sector.