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Car and Driver has reported that Jaguar is phasing out the Leaper emblem, which has been a staple on its vehicles for many years, in favour of a new badge. Gerry McGovern, the chief creative officer of Jaguar Land Rover, explained in a press release that this transformation aims to recapture the brand’s original essence, resonating with the values that endeared it to fans, while also ensuring it appeals to modern audiences. The move signifies a fresh direction for Jaguar, aligning its heritage with contemporary relevance. To explore the progression of other automotive logos, click through for more insights.