Tesla’s sales in Europe are facing a significant downturn, with registrations in Germany declining by nearly 60% compared to the previous year. Recent data reveals that Tesla’s market share in Germany has plummeted to just 0.6%, according to Schmidt Automatic Research. The decline is accompanied by sharp drops in other countries, such as France, where sales dipped by 63%, and Sweden, which saw a 44% fall. In Norway and the Netherlands, reductions of 38% and 42% respectively were reported, while the drop in the UK was a more modest 8%.
This slump in sales coincides with a general increase in electric vehicle purchases across Europe. Analysts suggest that consumer reactions to Elon Musk’s recent associations, including hosting a far-right political figure, may be contributing to the drop in sales. Musk’s controversial comments and political leanings have alienated some consumers, particularly in the wake of heightened political tensions.
Despite this downturn, Musk remains a notable figure in the industry, reflecting the complexities of consumer perceptions in the electric vehicle market as political affiliations increasingly intersect with purchasing decisions.