This Christmas, The Salvation Army faces its most challenging festive season in 140 years due to escalating cost-of-living stresses affecting Australians. Research indicates that approximately 6.3 million people are anticipated to struggle with housing costs, and many families are concerned their children might miss out on gifts. Major Warren Elliott highlights a significant increase in individuals seeking assistance, especially first-time users of their services.
The organisation’s findings reveal that around 2.5 million families fear their children will go without food, while 1.2 million avoid discussing Christmas due to financial limitations. This year’s situation is described as unprecedented, with a notable rise in demand for support.
Moreover, housing rental costs have surged significantly—up to 22.2% in Perth—compounding the financial strain. Nearly 1.9 million individuals are expected to request help from charities, with more than half seeking assistance for the first time. Elliott underscores the distressing trend of families cutting back on essentials, including medication, in order to provide for their children during the holidays.
To combat this growing issue, The Salvation Army aims to raise $27 million to fund Christmas hampers, meals, and temporary accommodation for those in need, urging anyone facing financial difficulties to reach out for support.