A significant number of Hollywood figures, including renowned filmmakers and actors like Emma Stone, Mark Ruffalo, and Tilda Swinton, have signed a pledge to boycott Israeli film institutions, asserting that these entities are complicit in what they describe as genocide and apartheid against Palestinians. The initiative, organised by Film Workers for Palestine, has garnered over 3,000 signatures from industry professionals since its announcement.
The open letter emphasises the influential role of cinema in shaping public perceptions, especially during the current crisis in Gaza, where many governments are seen as facilitating violence. The filmmakers express a commitment to not engage with Israeli festivals, broadcasters, and production companies associated with human rights abuses.
Formed in early 2024, Film Workers for Palestine draws inspiration from past movements, particularly those opposing apartheid in South Africa. The pledge specifically targets institutions rather than individuals, stating their refusal to collaborate with institutions seen as complicit in oppression while encouraging others to seek guidance from Palestinian civil society about which entities to avoid.
While the boycott does not encompass all Israeli film institutions, the group points out that major festivals like the Jerusalem Film Festival have collaborations with the Israeli government and are accused of whitewashing the military’s actions against Palestinians.
The pledge has faced critique from representatives of the Israeli film industry, who label the boycott as “misguided.” Tzvika Gottlieb, CEO of the Israeli Film & TV Producers Association, argues that the industry has long worked to foster dialogue and is critical of government policies. He stresses the need for peace and an end to violence, claiming that targeting creators undermines the nuanced narratives they present.
In light of these tensions, Film Workers for Palestine stands by their initiative, with a spokesperson highlighting its historical context as part of a broader struggle similar to the anti-apartheid movement in South Africa. They assert that any Israeli film institutions wishing to work with the signatories should support Palestinian rights in alignment with civil society guidelines. The pledge gained momentum following a notable pro-Palestinian demonstration at the Venice International Film Festival, reflecting increasing calls for solidarity with the Palestinian cause.