Daniele Maisano, the controversial owner of the struggling furniture chain Home Sweet Home, has sparked outrage as new security footage reveals him making shocking statements while staff and customers remain in uncertainty. Despite his claims of being an “Australian battler” navigating tough economic conditions, he admitted to the difficulties his company faces and expressed concern that media coverage would further harm it.
Employees of Home Sweet Home found themselves abruptly dismissed just before Christmas when every Queensland store was shut down. According to Marty, a former human resources and finance manager, those laid off are still waiting for their payments. Recent footage showcases Maisano reassuring his Sydney-based staff that their jobs are safe while indirectly boasting about unloading stock and improving cash flow.
As he explained to employees about managing his business, he recounted his experiences with administration, claiming every return to business provided him with enhanced strength and financial stability. Yet, his remaining stores across New South Wales, Victoria, and the Australian Capital Territory continue to close, and staff members are receiving termination notices.
Compounding the controversy are numerous complaints from customers who remain without the furniture they’ve paid for. One customer, Jan, stated she had not received her table a year after her order, forcing her to seek alternatives elsewhere at considerable expense. The NSW Fair Trading Commission has noted over 100 complaints against Maisano and Home Sweet Home, advising consumers to be cautious when dealing with the company under its current leadership.
This series of events raises serious questions about the management and future of Home Sweet Home, as Maisano’s practiced assurances seem to clash starkly with the grim reality faced by both employees and customers.