The popular app Too Good To Go has officially launched in Queensland, becoming the largest marketplace of its kind in the world. Its primary aim is to prevent businesses from discarding unsold items by allowing customers to purchase leftover products at significantly reduced prices, ultimately benefiting both businesses and consumers.
With a user base of 600,000 across Australia, the app has gained considerable traction in other states before reaching the Sunshine State. Joost Rietveld from Too Good To Go explained that the service connects stores with consumers, enabling them to collect surplus food that remains unsold at the end of the day. Usually, customers can acquire a “surprise bag” valued at approximately $30 for just $10, making it an appealing option for budget-conscious shoppers.
Among the early adopters of the service is Tessa Boehm, who recently registered her juice bar, Pressi, in Fortitude Valley. She noted that the minimal food wastage encouraged her to join, emphasizing the quality and care that go into her products. Boehm’s surprise bags have quickly won popularity, selling at a fraction of their original value—around $7 for a package worth approximately $21. She has already seen repeat customers drawn in through the app.
Rietveld pointed out that store owners benefit not just from recouping costs but also from attracting new clientele. The app’s goal is to keep good food from going to waste while providing savings for families, with options for breakfast, school lunches, and family dinners. Rietveld assured users that the quality of leftover food is on par with items purchased just moments earlier.
Over 100 Queensland stores have already joined the platform, and the number continues to rise. Consumers are encouraged to reserve their bags early to avoid disappointment. As prices rise in many facets of daily life, customer Crystal French expressed her appreciation for the opportunity to snag bargains through the app.
The Too Good To Go app is free to download and reflects a growing trend towards sustainability and conscious consumerism, letting people enjoy quality food while saving money and reducing waste.