Woolworths is set to enhance the shopping experience across Australia by introducing video advertisements at deli counters and assisted checkouts. Their in-house media agency, Cartology, announced that approximately 4,000 weight scale screens in deli and seafood areas, along with over 10,000 checkout screens, will showcase dynamic advertisements featuring products available in-store.
These advertisements will engage customers at critical point-of-sale locations, providing visibility for various brands and meal inspirations. Steve Geelan, Cartology’s General Manager of Product, highlighted the importance of in-store experiences in shaping customer journeys. He expressed that the integration of these screens represents a strategic move to create an interconnected shopping ecosystem, connecting brands and shoppers more effectively.
The new digital displays are designed to influence customer decisions, raise awareness about new products, and inspire meal planning, especially at deli and seafood counters. With plans to roll out these screens in the coming months, Cartology aims to bolster its existing network of 5,300 screens throughout Woolworths supermarkets, metro stores, and Big W, ultimately enhancing how brands engage with consumers at the retail level.