Target will be winding down its customer loyalty program next month, shifting its focus to OnePass and Fly Buys. The Shop+ App Rewards program, which is integrated into Target’s mobile app, is set to close on Monday, July 21.
In a recent email sent to its customers, Target announced that shoppers will still have the opportunity to redeem rewards until 11:59 PM on the closing day, accessible through the Shop+ section of the app. The Shop+ App Rewards initiative was launched prior to the rollout of OnePass, aimed at encouraging users to download the Target app and register for an account.
Target is not alone in making adjustments to its loyalty offerings, as various retailers are also revising their programs. Additionally, this change will impact club members shopping at various brands, including Dotti, Jacqui E, Jay Jays, Just Jeans, and Portmans, both in-store and online.