All Blacks star Beauden Barrett has called on Super Rugby organisers to look towards Japan to revitalise the competition. As the 2025 season begins with Barrett’s Blues aiming for consecutive titles amidst an expanded 11-team setup, he reflects on the absence of South African teams since they departed in 2020. The competition has lost Melbourne’s Rebels due to financial difficulties, leaving Australia’s representation at four clubs.
Barrett, who played in Japan last year, emphasised the need for innovation in Super Rugby to retain talent and improve player experiences. He suggested introducing teams from Japan to foster greater camaraderie and enhance exposure to different playing conditions, which can ultimately hone player skills.
The upcoming season sees heightened anticipation, especially with the British and Irish Lions set to tour Australia and adaptive changes like a player of the year award and a draft system proposed to increase excitement. Super Rugby’s CEO has underscored the importance of delivering a captivating product to attract fans. As the Waratahs prepare for their opener, focus also progresses on assembling a competitive Wallabies squad in the lead-up to the 2027 Rugby World Cup. The season promises many intriguing narratives, with teams poised for redemption and players eager to make their mark.