In a poignant reflection on change within the Melbourne Demons AFL club, the recent sacking of coach Simon Goodwin marks a significant turning point for the team. The notion that “all good things come to an end” resonates deeply as they embark on a search for a new coach following over a decade under Goodwin’s leadership, which culminated in a premiership win in 2021.
Despite having the unwavering support of his players, Goodwin’s tenure ended abruptly after a dismal season, when the board decided it was time for a fresh approach. The decision, prompted by a board meeting where Goodwin was resolute about his future, seemed unexpected, especially following a resounding victory just prior.
In his discussions with the board, Goodwin defended his methods and maintained his belief that he was the right leader moving forward. His dismissal reflects a broader trend in professional sports, where coaches often become scapegoats for a team’s failures. While Goodwin’s coaching style, which focused on contest and defence, brought earlier success, the pressure for change within the club was palpable.
The shake-up isn’t limited to coaching; the Demons will soon have a new CEO, president, and potentially a new head of football, indicating a significant overhaul is underway. The board’s decision, although unanimously agreed upon, was likely the result of intense internal discussions, hinting at the complexity of the situation.
Having just returned from overseas, soon-to-be CEO Paul Guerra has shown a willingness to make substantial changes, while president Brad Green has taken a firm stance against suggestions that his position is temporary. His decision to axe Goodwin—despite acknowledging his accomplishments—illustrates the desperate need for revitalisation within the club.
The frustration of the supporters has reached a tipping point; mere adjustments within the coaching staff would no longer suffice. With finals aspirations dashed, it became increasingly clear that Goodwin’s time was limited. This sentiment of inevitability turned into reality as the club took a bold step forward.
In a reflection that seeks to mend the wounds of the recent upheaval, Goodwin’s achievements as Melbourne’s only living premiership coach should not be overshadowed by a disappointing end. Comparatively, his coaching record remains commendable among his peers in the league, despite the painful memories of back-to-back early finals exits.
Ultimately, this decision aims to set the Demons on a new trajectory toward success, with Goodwin’s departure seen as a necessary, albeit melancholic, step. With the promise of a fresh start ahead, both the coach and club might find opportunities for renewal that ultimately serve their long-term interests.