IKEA is making a significant impact in Australia by unveiling new displays resembling children’s bedrooms in its stores. These installations, strategically placed in high-traffic areas, are a poignant tribute to the two in five Australian children impacted by domestic and family violence (DFV). This crisis affects around 40% of households with children, making it a leading cause of homelessness among youth. Currently, over 176,000 children under 12 lack stable housing, underscoring the urgent need for awareness and support.
Despite the high prevalence of DFV, children’s experiences often go unnoticed in broader discussions. Anne Hollonds, Australian National Children’s Commissioner, emphasises that children are frequently overlooked as victims, particularly in policies geared towards adult survivors. Many DFV services are not only tailored for adults but can even turn away children seeking help, leaving their unique needs unaddressed.
In partnership with Save the Children, IKEA aims to amplify these children’s voices through the ‘Safe Spaces’ initiative. The installations reflect the visions of real children, who shared their perspectives on what makes them feel safe and happy at home. Vicki Mau, Executive Director of Save the Children Australia, highlights the importance of recognising children as victim-survivors in their own right and stresses the need to consider their insights for effective solutions.
From today, these installations will encourage customers to engage with the issue of DFV and contribute to the solution. Customers can opt to donate to Save the Children Australia while purchasing a FRAKTA bag, with proceeds earmarked for supporting families affected by DFV through rental assistance. This initiative aims to provide affected children with the chance to secure a safe environment.
IKEA is also part of the Act for Children alliance, advocating for enhanced national protection for children within the government framework. The campaign calls for the appointment of a dedicated Cabinet Minister for Children, the establishment of a National Plan for Child Wellbeing, and the recognition of children’s rights in legislation.
Hollonds notes that a lack of clarity on responsibility for children’s needs at the federal level has hindered progress. Comprehensive efforts across all levels of society—from schools to government—are essential to address the extensive and previously neglected needs of children living with DFV.
IKEA’s initiative marks a vital step in raising awareness about this pressing issue, highlighting that preventing violence against women must also include addressing the violence that children endure, as they represent the next generation.