Apple has introduced significant updates to its Apple Maps platform in Australia and New Zealand, enhancing recognition of Indigenous lands and promoting community engagement. These changes were announced by Apple’s Senior Director of Environment, Policy and Social Initiatives during a visit to Sydney, where she expressed enthusiasm for the company’s efforts to reflect its values through technology and strengthen community partnerships.
The updates are reminiscent of similar initiatives in the United States, but Apple’s commitment to showcasing Indigenous lands marks a notable difference. Unlike Google Maps, there’s no indication of Indigenous labelling enhancements in Australia on rival platforms.
For over 40 years, Apple has established a presence in Australia and New Zealand, and the company is eager to deepen its ties within these communities. The updates represent a significant step towards understanding and preserving Indigenous cultures, expanding educational access, and advocating for environmental protection.
More than just a technical upgrade, Apple is actively supporting various organisations, including Worawa Aboriginal College, The Djamu Youth Justice Program, ID. Know Yourself, and Common Ground through its community grants. This illustrates Apple’s dedication to advancing community welfare alongside its product enhancements.
One of the most visible alterations to Apple Maps is the introduction of a colour-coded view that highlights areas identified as Indigenous and protected lands across Australia. Users can interact with these areas to access additional information, such as stories or images contributed by local communities, which emphasise the historical and cultural significance of these sites.
Furthermore, dual naming conventions have been implemented; for instance, Sydney Cove will also appear as “Sydney Cove/Warrane,” thus embedding Indigenous identity into the digital landscape. These traditional place names will be searchable, allowing users globally to appreciate and learn about Australia’s rich heritage.
Collaboration with Indigenous representatives and reliance on data from the Australian Institute of Aboriginal and Torres Strait Islander Studies (AIATSIS) has enabled Apple to label Traditional Owner territories broadly, without implying fixed boundaries, a respectful nod to the complexities of Indigenous land rights.
Local community leader Charles Prouse, a Nyikina man from Western Australia, has supported Apple in this initiative, expressing satisfaction that his community is now acknowledged on a global platform. This recognition is seen as a monumental improvement in how Indigenous peoples are perceived within modern technology.
Moving forward, the data and community contributions to Apple Maps will continue to evolve, enhancing the educational resources available. Users will benefit from these developments automatically, as the map updates are cloud-based and require no manual installation. This approach not only preserves community narratives but also fosters a greater understanding of Indigenous cultures among all users.