Australian Instagrammer Mariame Choucair, a dedicated football fan and pharmacist, has attracted a significant following through her passion for retro football jerseys and her unique style. Known for her chic outfits, often featuring colourful football shirts paired with feminine pieces like skirts, she incorporates these jerseys into her everyday fashion.
Choucair’s aesthetic aligns with the rising “blokecore” trend, which showcases both men and women styling vintage football jerseys with relaxed fits and casual footwear. This trend has gained traction on platforms like TikTok, as celebrities such as Hailey Bieber and Dua Lipa embrace football culture in their fashion choices.
The increased demand for football jerseys is also reflected in retail. Vintage stores like PFC Vintage report a shift from traditional football fans to a broader, fashion-savvy customer base appreciating jerseys as cultural statements. Even football clubs themselves are leveraging this fashion trend, producing stylish kits that merge sporting pride with chic design.
Choucair, who owns an impressive collection of jerseys from clubs around the world, enjoys that wearing vintage pieces sparks conversations about football history. Her ultimate “grail jersey” is the iconic home kit from the 1998 French World Cup featuring Zinedine Zidane, highlighting the emotional connection many fans have with their football memorabilia.