Every year, millions watch the Super Bowl not just for the game, but for its star-studded advertisements. Advertisers pay a staggering $US7 million (around $11 million) for 30 seconds of airtime, with some spots exceeding $8 million, leading to investments of tens of millions per ad.
This year’s highlight includes comedian Kevin Hart promoting Draft Kings, while Coca-Cola’s unexpected ad targeted AI, following prior criticism for using it in holiday promotions. Australian actor Chris Hemsworth joined Chris Pratt and Kris Jenner in a commercial for Meta’s AI glasses, while Adam Brody featured in a humorous Pringles spot.
Matthew McConaughey led an Uber Eats ad with big-name cameos, and iconic duo Meg Ryan and Billy Crystal reunited for a Hellman’s commercial. The Fast & Furious stars appeared in a Haagen-Dazs ad, and Seal’s digital transformation was showcased by Mountain Dew.
Dunkin’ Donuts displayed its star appeal, featuring Eugene Levy and Ben Affleck, while Hailee Steinfeld and Wanda Sykes addressed breast cancer awareness for Novartis. Channing Tatum appeared in a witty Wrexham FC ad, and Antonio Banderas showcased Bosch products. Lastly, a playful Michelob Ultra ad featured Catherine O’Hara and Willem Dafoe, while David Beckham and Matt Damon poked fun at their likeness in a Stella Artois spot. Notably, Shania Twain lent her voice to a Coffee Mate advertisement.