Pop icon Robbie Williams captivated fans at a free concert held in Federation Square, Melbourne, to promote his new biopic, Better Man. The British superstar expressed his deep fondness for the city, stating, "I feel incredibly at home here, I feel safe, and I also feel loved and embraced." The surprise performance was announced by Premier Jacinta Allan via a tweet just a day prior, igniting excitement among fans.
During the event, which showcased Williams’ connection to his audience, several attendees mentioned their long journeys to witness the performance, with one fan even travelling from Magnetic Island. The highly-anticipated Better Man, shot in Melbourne, is backed by substantial state and federal funding, underscoring its local importance. Victorian government spokesman Ben Carrol encouraged everyone to see the film, which chronicles Williams’ remarkable life and career, just as the concert marked a celebratory moment for both the artist and his devoted fans. The concert concluded with a symbolic gesture, as Williams was handed the keys to Melbourne, further reinforcing his bond with the city and its people.