An independent report has recommended that Cricket Australia (CA) consider selling minority shares in Big Bash League (BBL) teams, following the English cricket’s successful $2 billion sale of stakes in its Hundred tournament. According to The Sydney Morning Herald, if CA acts on this advice, it could signify a monumental shift in Australian cricket, likened to the changes brought by Kerry Packer’s World Series Cricket in 1977.
The Boston Consulting Group, which composed the report, has pointed to rising interest in T20 teams as an opportunity for CA to attract private investment. Despite this, CA has historically retained full ownership of the BBL clubs, mainly due to concerns that private stakeholders may demand a dedicated window for the league, allowing Australian Test players to participate fully, which could conflict with the existing summer schedule and broadcaster agreements.
Currently, major cricketing leagues globally, such as the Indian Premier League, South Africa’s SA T20, and the IL T20 in the UAE, experience significant attention from large corporations and private equity firms. In contrast, the BBL remains uniquely controlled by CA and the state cricket associations. The influx of capital from minority sales could empower the BBL to offer more competitive salaries, addressing the increasing trend of top players opting for more lucrative opportunities elsewhere.
The report also highlights the need to pause on expanding the BBL until potential sales are finalised. Discussions within CA suggest contemplation over significant changes to the league structure, including the possibility of relocating teams like the Thunder and the Renegades to regions such as Singapore or New Zealand, with Canberra also vying for a franchise.
Overall, embracing this shift to attract private investment could rejuvenate the BBL, enhancing its competitive edge in today’s crowded cricketing landscape, especially as tournaments in South Africa and the UAE gain greater priority among international players.