Apple has launched a significant update for its iPhone, iPad, and Mac operating systems, introducing Apple Intelligence for Australian users following its initial release in the USA with the iPhone 16. This update marks Apple’s entry into the AI landscape, joining competitors like Samsung and Google. Bob Borchers, Apple’s VP of worldwide product marketing, emphasised that Apple has been incorporating AI into its devices for over a decade, focusing on user-friendly and private experiences.
Key features of Apple Intelligence include Writing Tools for enhancing text quality, Image Playground for creating stylised images based on prompts, and the Genmoji feature for crafting personalised emojis. Additionally, the update introduces summary capabilities for notifications and emails, improving user experience by condensing lengthy messages into manageable snippets.
Apple will offer educational sessions at retail stores across Australia to help users navigate these new features. Borchers expressed confidence in user adoption, highlighting the potential fun and creativity inspired by Genmoji. The update is available for all compatible devices, including the latest iPhones, Macs, and iPads, providing users with a wealth of AI-driven tools designed to enhance daily efficiency and communication.