A prominent farmers’ organisation has challenged supermarkets, questioning why prices for fruits and vegetables have not decreased in line with the recent fall in inflation. The Australian Bureau of Statistics reported inflation dropping to a three-year low; however, prices for fresh produce actually rose by 6.3% in 2024, despite overall inflation reducing to 3.3% in the last quarter.
Jo Brighenti-Barnard, chair of the NSW Farmers Association horticulture committee, pointed out that inflation has historically been blamed for soaring grocery costs but noted that the reduction has yet to benefit consumers. She expressed concerns that major supermarkets might be exploiting their dominant market positions, leading to inflated prices for families and farmers.
Brighenti-Barnard also called for more regulatory power for the ACCC, which will soon release findings from their supermarket inquiry. The interim report has highlighted a variety of factors, including transport costs and supply chain issues, contributing to grocery price fluctuation.
Supermarkets like Coles and Woolworths assert their commitment to fair pricing and value for customers, stating that market dynamics greatly influence their pricing of fruits and vegetables. They claim to adjust prices according to supply and seasonal availability. Meanwhile, Aldi emphasises its focus on low prices while continuously reviewing its pricing strategies.