Home Sports EXCLUSIVE: Eddie McGuire discloses his bid to acquire Gold Coast Suns during ‘talks’ with the AFL

EXCLUSIVE: Eddie McGuire discloses his bid to acquire Gold Coast Suns during ‘talks’ with the AFL

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Eddie McGuire, a prominent figure in Australian Rules Football (AFL), recently disclosed that he had once approached the AFL about a takeover of the Gold Coast Suns, a bid he hadn’t previously revealed. Since their induction into the league in 2011, the Suns have faced challenges, notably failing to reach the finals. However, they have shown marked improvement under the new leadership of coach Damien Hardwick, securing an eighth-place position in the standings as the 2025 season unfolds.

During an episode of Nine’s “Eddie and Jimmy” podcast, McGuire mentioned his interest in acquiring the Suns while discussing the AFL’s academy initiatives in the Northern Territory. Although he identifies wholeheartedly with Collingwood, the club he once led as president, he expressed a vision for the Suns that could see them flourish and become a dominant force in the league. He believes that the academy resources could better serve the struggling North Melbourne Kangaroos instead.

Reflecting on his earlier approach, McGuire remarked, “I actually did approach the AFL to see if I could buy them… we had a conversation.” His revelation surprised co-host Jimmy Bartel, who had not heard about McGuire’s interest in the Suns during their three years of collaboration.

Currently, the Suns are primarily owned by the AFL Commission. Despite the casual nature of his inquiry, McGuire remains optimistic about the team’s potential, stating, “If there was a team outside of Collingwood I could buy, I’d buy them.” He aspires to see the Gold Coast franchise excel, highlighting that it has the ingredients necessary to transform into a powerhouse.

In summary, McGuire’s unexpected admission sheds light on his vision for the Gold Coast Suns, a club that has faced its share of ups and downs. With the groundwork laid under Hardwick’s coaching, the future could be bright for the Suns, should the right resources and strategies be employed.

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