Woolworths is rolling out its digital supermarket trolleys to more locations, enabling thousands of shoppers to monitor their expenses in real-time. Initially trialled in August of the previous year at 10 stores across New South Wales, the digital trolleys have garnered positive feedback from users.
Customers who possess an Everyday Rewards card can retrieve a tablet-like device from designated charging stations at the entrance of participating stores. This device attaches to their trolley, allowing them to keep track of their spending while they shop, as well as pack items directly into the trolley. Upon completing their shopping, customers can conveniently head to self-service checkouts to process their payments.
The initial rollout included venues in suburbs such as Kellyville, Oran Park, and Warringah Mall. This month, the service will extend to Woolworths locations in Neutral Bay Village, Richmond, Menai, and several others. In Victoria, customers can expect the digital trolleys at stores like Chirnside Park and Malvern, with the Moonee Ponds location receiving them in September. Queensland will see the introduction of the trolleys in eight stores, including Burleigh Heads and Nambour.
The introduction of these trolleys aligns with trends in grocery shopping technology. Coles, a competitor, has also announced a trial of digital Smart Trolleys in partnership with Instacart, aimed at improving customer efficiency during their shopping experience. A spokesperson from Woolworths noted the positive reception to the Smart Trolley, highlighting its benefits such as budget management and an expedited checkout process, allowing shoppers to ultimately pay and leave with ease.
This innovative approach not only enhances the shopping experience but also reflects a growing shift towards integrating technology into everyday tasks, catering to customer preferences for convenience and efficiency.